France and the anti-drink lobby

Apparently, France has a very strong anti-alcohol lobby. One of their recent moves was to have a couple of major names in the alcohol business fined for promoting the consumption of alcohol in their advertising. What they mean by that specific phrase, is that the companies involved associated alcohol consumption with having a good time, rather than just stating the facts of the product, which is evidently all that French law allows.

Heineken, one of the two companies fined tens of thousands of euros, responded by appealing the decision.

They just lost.

I'm more than a bit disturbed by this prospect, especially considering that some of my favourite wines come from French appellations. This sets a precedent that is patently anti-alcohol, and is somewhat reminiscent of the early pre-Prohibition actions. Considering that there has also been a push lately to establish drinking ages throughout European countries, and I feel like we're seeing motion in the wrong direction regarding individual responsibility for self.

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